⚡ Privacy At-a-Glance

1 Introduction & Scope

Welcome to Hide & Play ("the Game", "Application", or "Service"), developed and published by SwiftUp ("we", "us", or "our"). We are deeply committed to safeguarding the privacy and digital sovereignty of our players.

This Privacy Policy explains how information is collected, used, processed, and safeguarded when you play Hide & Play across mobile devices (Android and iOS) or interact with our online matchmaking relay services. By downloading, installing, accessing, or playing the game, you agree to the collection and use of information in accordance with this policy.

2 Sensitive Permissions: Microphone & Voice Chat

Strict Ephemeral Processing Declaration:
Microphone access (android.permission.RECORD_AUDIO / NSMicrophoneUsageDescription) is utilized exclusively for optional, real-time spatial voice communication between players currently present in the same active game room.

Here are our non-negotiable guarantees regarding voice chat:

3 Information We Collect

We believe in radical data minimization. We only collect the bare minimum data required to facilitate matchmaking and gameplay:

Data Category Specific Data Points Purpose Retention Period
Gaming Platform Identity Google Play Games Gamer ID (player_id), Apple Game Center Team Player ID (teamPlayerID), Gamer alias, local Master UUID Zero-tap silent authentication on boot, cross-session profile linking, leaderboard & achievement synchronization Retained while game installed; purged immediately upon in-app account deletion or web erasure request
Voice Audio Microphone stream (RECORD_AUDIO) In-room real-time spatial proximity voice chat between players Ephemeral (0 seconds) — Streamed directly in RAM; never recorded or written to server disks
In-App Purchases StoreKit / Google Play Billing purchase tokens, Product SKU, Obfuscated Account ID (obfuscated_account_id / appAccountToken) Virtual currency delivery, anti-fraud verification, purchase restoration (Apple Guideline 3.1.1) Retained in encrypted game state and validated against official store APIs
First-Party Telemetry Session start timestamps, screen navigation, match completions, currency transactions, app version, OS name/version Quality assurance, latency optimization, game balancing, crash prevention Buffered locally in encrypted storage (user://telemetry_cache.dat); retained up to 90 days in pseudonymized format
Game Profile & Economy Player nickname, custom avatar outfit, hats, Coins & Diamonds balance, high scores Rendering your character in arena, matchmaking, progress tracking Stored locally in encrypted device files (user://) and synchronized with server profile
Advertising ID Google Advertising ID (GAID / AD_ID / IDFA) Serving banner ads and opt-in rewarded video ads via Google AdMob Managed directly by Google Mobile Ads SDK per Google Play policies

Zero-Tap Silent Authentication (Google Play Games & Apple Game Center)

To eliminate cumbersome registration forms and passwords, Hide & Play integrates native mobile gaming services:

Purchase Identity Binding & Anti-Fraud

When purchasing virtual currency (Diamonds or Coins), your pseudonymized Master UUID is passed securely to Google Play Billing (via obfuscated_account_id) and Apple StoreKit (via appAccountToken). This ensures your purchase is permanently bound to your gaming identity and can be restored at any time via the in-game Restore Purchases button without exposing financial or credit card information to SwiftUp.

4 Advertising & Third-Party SDK Disclosures

To keep Hide & Play free-to-play for friends and families globally, we partner with Google AdMob (Google Mobile Ads SDK) to display:

Google Advertising ID (GAID / AD_ID)

On Android devices running API level 33+, the application declares com.google.android.gms.permission.AD_ID. Google AdMob utilizes this identifier to deliver relevant ads, prevent click fraud, and cap daily impressions.

European Economic Area (EEA) & UK Consent (GDPR / UMP)

For players in the EEA and United Kingdom, we integrate the Google User Messaging Platform (UMP) SDK. On first launch, you are presented with a consent form compliant with IAB TCF v2.2. You may change or revoke your advertising consent at any time via the in-game Settings dialog by tapping "Ad Privacy & Consent".

Ad-Free Option: Players can permanently turn off all banner advertisements through the in-game Wardrobe & Store settings.

5 Children's Privacy (COPPA & Age Ratings)

Hide & Play is intended for general audiences aged 13 and older (Teens and Adults). We do not knowingly solicit, collect, or maintain personal identifiable information from children under 13 years of age.

Because the game supports live voice chat, parents and legal guardians are advised to monitor their children's online interactions. If a parent or guardian discovers that a child under 13 has provided personal information or participated in voice rooms without consent, please contact us immediately at support@swiftup.com. We will promptly delete any associated data.

6 Data Deletion, Retention & Your Legal Rights

Under global privacy frameworks including GDPR (Articles 15–22), CCPA/CPRA, and Google Play's Data Deletion Policy, you have absolute rights over your data:

7 Data Security & Encryption Standards

We employ industry-standard administrative, physical, and technical security safeguards:

8 Policy Updates

We may update this Privacy Policy from time to time to reflect game feature additions, SDK upgrades, or legal requirements. When changes are published, the "Effective Date" at the top of this document will be updated. Continued use of Hide & Play following notifications of changes indicates acceptance of the updated policy.

9 Contact Us

If you have questions, feedback, or concerns regarding this Privacy Policy, your rights, or data practices, please reach out to our dedicated privacy desk:

SwiftUp Privacy & Developer Desk
Legal Entity: SwiftUp
Product: Hide & Play (com.swiftup.hideplay)
Email: support@swiftup.com
Alternate Contact: swiftup.contact@gmail.com
Public Portal: https://hideplay.swiftup.in/privacy